Hi, we are Gro.

Nice to meet you.

Our passion in life is making beautiful and timeless kids’ clothing that takes the stress out of dressing your little once. Our comfortable fits, understated prints and subtle colour palette make it easy for any parent to put together a perfect outfit for every moment of a kids’ life – from playing to learning to celebrating.

Let us take care of the quality of their clothes, so you can focus on spending quality time with your kids! 

 We design with the parents’ style in mind. We appreciate how you create a beautiful home and a beautiful life for your kids, at Gro we are drawn of beautiful creativity and the simple design. Our collections are created with the intent to create a calm, harmonious and timeless style that will delight parents and allow kids to feel free and happy.

We know that when your kids look and feel great, you feel great, too.

 Kids mean everything to us. The world they grow up in and the future we can envision for them depend on the decisions we all make today. We consistently choose for sustainable production and the highest quality of fabrics, so our timeless clothes can be passed on again and again, and again.

We know your kids won’t be kids forever, and we care about the rest of their lives.