Buy with care

As parents we are faced with huge responsibilities. We encourage our children to discover their personalities through play; we teach them respect for each other, for themselves and for the world around them; and we help them grow up to be confident adults.

We understand that as a parent you want to make your child part of your calm and mindful universe. There is a lot of chaos in the world, so the serene life you create at your home will be a safe haven for your littles to slow down and relax. That is why we take our inspiration from nature, choosing subtle, desaturated colours to create a timeless, classic style that is beautiful in its simplicity.

 

At the same time, we respect children’s need for imagination and creative expression. Our comfortable fits are made for endless playful discovery and our print designs gently trigger the unspoiled fantasy of the kids who wear them.

 

We are aware that our families are all part of a bigger world, the future of which is in our hands. Sustainability is not just a trendy word to us; it is at the core of everything we do. Our natural resources are limited, so we treat them with respect and try to protect them as best we can.

We are proud to produce 98% of our clothing and accessories in Turkey, which is self-sufficient in cotton, heavily reducing our CO₂ imprint in jersey production. We further optimize our supply chain by buying from local, Turkish suppliers as much as we can. We’d rather invest a little more in raw materials than import from faraway places, which would negatively impact our environmental footprint.

By investing in the highest quality materials for our production, we make sure our clothes are made to last. They’ll survive the tumbles and adventures of more than one child, so they can be passed on again and again. Our subtle designs and minimalist colour palette furthermore guarantee a style that is unisex and seasonless, and that can be combined over different collections.